designed by nature

Deeply rooted in the longstanding tradition of the textile manufacturing of her dutch homeland, Nanna van Blaaderen creates 100% natural fashion and home textiles. Her high quality designs, crafted almost exclusively from merino wool, are a tribute to nature and reflect its beauty in refined natural fabrics, structures and forms.


Van Blaaderen‘s signature style of modern understated design, combined with her commitment to animal welfare, is clearly apparent throughout the collection „hide“, which she created for the world finals of the International Woolmark Prize. Her designs fuse craftsmanship and innovation with the intention to create designs that are both comforting and sophisticated, easy and elegant offering elegance and freedom of movement.


moving grace

Moving grace is inspired by two generations of women in Nanna’s family. Sophisticated, fierce and independent women who taught her the importance of quality, freedom of movement and elegance. Tennis played a dominant role in Nanna's family, influenced by her grandmother who was a professional at this sport. She chose this graceful sport as metaphor for this collection, combining elegance, comfort, flexibility and quality.



Flowers growing in the dry desert, blooming in extreme conditions. In all life on earth we can find mesmerising and beautiful forms of resilience, species returning to its pure form after being compressed or bent. Inspired by the strength and elasticity of resilience Nanna van Blaaderen designed this tangible, flexible merino woollen hand knitted collection. The collection will be offered in off white, navy blue and black.



Brought back to the basics of material and silhouette, this sheer knit wear collection in gentle merino wool, accompanies the female body. Offering comfort, freedom of movement and warmth, enabling her to move in elegance in the hectic demanding rhythm of modern times. The collection will be offered in off white, navy blue and black.



2014 - 2015

A white fox, its fur promising softness, warmth and camouflage in its snowy habitat. “invisible” is about protection and softness, integrating beauty and function in finest merino woolen 3D textiles.



2014 - 2015

Stripes of a zebra deceiving its predators, spots of a leopard confusing its prey. “visible” reflects natures ways to obscure and seduct, offering textiles of finest merino wool in natural shades.


living species

2012 - 2013

“living species” is inspired by African wildlife. This collection is Nanna’s tribute to nature and offers a natural alternative to fur, consisting of delicate knit designs in refined merino wool.



Fall/Winter 2013

Experimenting with knitting techniques, heavy yarns of merino wool and dense shapes and forms, “dense” the relation between the human body and fabrics, between protection and vulnerability.



2011 - 2012

Nanna van Blaaderen’s affinity with nature inspired her to design the threedimensional textile concept ‘Species’ for fashion design and home textiles. This concept offers a natural alternative to fur. The fashion collection Species, consisting of delicate knit designs in soft merino wool, expresses the beauty of various animals in structures and forms.


or less

2011 - 2012

Using thick woolen yarns, Nanna experimented with knitting and braiding to create sculptural expressive garments of voluminous structures and forms. “more or less” contrasts covering and revealing.


shades of white

2014 - 2015

“shades of white”, consist of 3D textiles and offers knitted blankets, cushions and carpets of finest Merino wool. It not only allows to see but to feel patterns of zebras, leopards and giraffes.


shades of colour

2014 - 2015

“shades of colour” draws inspiration from animal life and offers a variety of knitted blankets, cushions and carpets of finest merino wool, in subtle natural shades of white, grey, brown and indigo.


design with a mission

“I always had the desire to create designs that reflect the beauty of nature as well as contribute to more respect for our environ­ment.”

Nanna van Blaaderen’s designs are as gentle to the skin as they are to the environment. Fascinated by the rich potential of knitting, Nanna van Blaaderen specialized in knit design, both in hand and industrial knitting. She blends craft, materials and innovation to develop natural textiles and fashion designs that integrate comfort, elegance, quality and functionality. After working in the international textile industry, Nanna van Blaaderen founded her own label nanna van blaaderen in 2011.

Merino wool, renowned for its fine, pure, heat regulating and soft character, is the main material Nanna van Blaaderen uses in her work. All designs are developed and produced in collaboration with the Dutch Textile Industry, characterized by its rich heritage in craftmanship, innovation and quality.


Studio Nanna van Blaaderen

Keizersgracht 794 hs
1017 EC Amsterdam
The Netherlands
Phone +31(0)652394308


For sales please contact

Public relations

For press inquiries please contact


Made possible with the support of

The Woolmark Company
Paul Bellaart photography 2015–2016
Manja Otten, art buying fashion photography
Pablo Delfos, fashion photography
Sigurd Kranendonk, home textile photography
KW43 Branddesign
wysiwyg* software design
The Triodos Foundation